Sony developed their new gadget, Sony Playstation Eye. With this gadget, sony planned to integrate it with the game SingStar. Where player can personalize their own music video to distribute it online to familty or friends.

Sony Playstation Eye

In addition, Sony also provide software EyeCreate to save, edit, and share video Playstation Eye, Photo, and audio clip from their PS3. This device will be sold in 23 October at the price $39.99.